Deanna Beaton Intuitive Fitness Coaching Logo Black Background

Find what moves you.

A 12-week, 1-on-1 fitness coaching program for women & enby folks who are ready to finally find true body confidence through movement and exercise while flipping 🖕Toxic Fitness & Diet Culture🖕 the bird.

Training for the marathon of life

For folks who know fitness is about becoming your 💪stronger self, not your 🤏smaller self…

Break free from ⛓️oppressive ideas⛓️ about how your body should look, and instead–focus on how it feels, how it works for you, and what you want to do with it.

Fitness Without Judgment

So you can go from…

Being stuck in the start/stop cycle of fitness...

Going hard for a few weeks, then stopping altogether when life catches back up with you… to consistently moving your body through all of life’s ebbs & flows--making you feel better in the process.

Discouraged by feeling out of shape, excluded, or shamed in other fitness environments…

To feeling proud knowing your body is celebrated, your voice is heard, and your worth is undeniable--no matter your health, size, or fitness--so you can build your health in a fun & loving way--on your terms.

Feeling like nothing you try makes a difference...

Besides, none of what you do is enough anyway… to feeling confident that your efforts are making progress towards your goal, because you can feel & measure it every time you move.

Berating yourself about not being “disciplined” enough to “make time” or “find the motivation” to workout...

To having compassion for yourself as you identify the real barriers you’re facing and finding real solutions to move your body more--shame, blame, and guilt free.

“Nothing seems to stick…”

How many times have you said…

💬“I WANT to want to workout.”

💬“Once I start exercising, I like it, but I can’t seem to get myself started.”

💬“Last time I started working out, I went too hard, and now I’m afraid of injuring myself again.”

💬“I start with a lot of excitement, but 3 days in, all my motivation is gone, and I don’t exercise again for weeks, months, or years.”

Nothing seems to stick–no matter how much you want it.

But it’s not your fault…

Regular personal training & workout programs simply aren’t built

to help you go the distance.

Movement That Makes You FEEL GOOD.

What if you…

🥰

Could feel better in your body EVERY time you move it--no scales, tape measures, or before-&-after-photos allowed!?

Knew how to find time & energy for movement--even when feeling “Meh” is the best you can muster?

📏

Had a way to measure your fitness success today instead of 3 months from now?

👷

Were able to build a habit & stick with it--even when you don’t feel like it… without being hard on yourself?

woman on workout ball collage pink SQUOOSHED

You want the expertise and accountability of a 

personal trainer,

But you also know you need

something different.

“It was honestly the best fitness based experience of my life…”

As a fat woman with asthma, adhd, depression, anxiety, and chronic knee problems, I never thought I'd enjoy working out with anyone let alone working out with myself. I can truly say that my relationship with fitness and my body has changed significantly for the better since working with Deanna.

Through her methods of coaching and communication before we even worked out I was able to actually figure out what felt good. Instead of trying to sweat, hit a certain loss of calories, or work out because of shame I was finally working out to feel good.
Chelsea May

“It makes me realize that I like to move my body…”

I love having some easy to pick up workouts to do. My body feels good while I am doing them and after I am done. Within the workout, I can sense and feel your gentleness and encouragement to do what I want to do. I feel really good to be in a place where I can be out of judgment and into noticing.

Deanna is supportive. She understands “No” and she understands how to really celebrate a person. And talk about gentleness! She’s a super safe person to be a human with. She’s also just so cool.
Amy
Imagine...
🤸

Feeling *gasp* excited about working out, because you have fun & empowering options for every occasion that make you feel good, no matter your mood.

🔥

Being able to turn on your motivation to exercise in 2 minutes, so that you can become the person who knows how to follow through & start making progress toward your goals.

🙉

Confidently ignoring the health & fitness influencers & their (expensive) magic supplements, because you’re immune to “not-good-enough” bro marketing & Goop gal gimmicks.

Most personal trainers are only focused on the action part of the fitness journey:
DO the crunches.
RUN the miles.
SQUAT the barbell.

So when life starts life-ing and personal training has to take a backseat…

that’s as far as a regular personal trainer can go.

But to… 

  • make exercise a habit, 
  • learn to like working out, or 
  • experience all the benefits of fitness… 
 

you have to go deeper than actions.

When you recognize that your actions are happening
because of what’s happening in your mind,
the training can and does keep going,
even when you’re not DOING the exercise actions!

Cognitive Behavioral Coaching is an evidence-based approach “that applies behavioral science to help clients improve their well-being and performance.”

AKA It completely transforms your relationship with fitness, so that you can STOP

  • spinning your wheels,
  • burning out trying the same approach to fitness again & again, and
  • finally stop blaming yourself for none of it sticking!

That is what we will do together with Intuitive Fitness Coaching.

50% exercise.

50% coaching.

100% different.

Let's face it...

We’ve been taught by Toxic Fitness Culture that “fit & healthy” looks and acts ONLY one certain kind of way.

 

So if you know you’re not a morning run, size 6, salad for lunch every day kind of person…

 

It feels impossible to get started.

You’re not a “regular fitness person.”

You wish you were a “regular fitness person.”

 

You’ve tried to be a “regular fitness person.”

 

But you’ve failed at being a “regular fitness person.”

(Me, too.)

But in reality, you want something better… 

to become an Intuitive Mover.

It's time to redefine what fitness looks like.

An

Intuitive Mover is...

Resilient

Goes with the ebbs & flows of life, so they are more resilient & consistent.

Imperfect

Practices small, imperfect actions, because they are better than huge efforts that leave you drained, burnt out, & out of the game for weeks & months on end, which builds pride & self-trust.

Confident

Knows “fit” doesn’t have a size/doesn’t tie their worth, value, or self-respect to external metrics, which makes their confidence unshakable.

If you’re ready to make the transformation from

“failed fitness person” to Intuitive Mover,

let’s get started today!

Intuitive Fitness Coaching

50% exercise.

50% coaching.

100% different.

Deanna Beaton Intuitive Fitness Coaching Logo Black Background

This is for women & non-binary folks who...

  • Are onboard for the whole non-diet thing, but don’t know where to go from there
  • Know that Barbie isn’t the beauty standard you aspire to, but still feel lost when it comes to self-love
  • March to the beat of your own drummer, and are ready to do what’s right for you

When you realize:

  • How you feel is more important than how you look

 

  • Exercise is about being able to keep up with your current (& future) life, rather than putting your life on pause until you lose weight

 

  • Life is too short to waste it hating the only body you’ve got…

Then I invite you to discover a
💥revolutionary re-imagining💥
of movement!

This is NOT for you if you are:
  • Committed to dieting or actively trying to lose weight–no shame, but it’s not a good fit 🫶

 

  • Racist, sexist, homophobic, transphobic, or just generally bigoted & hateful–all the shame intended 😚

 

  • In an active eating disorder or are harming yourself–let’s get you the love & support you need first ❤️‍🩹

 

  • A cis man–love ya, but I’m not your gal 💔

Intuitive Fitness Coaching

What is it?

1-on-1 coaching & personal training via Zoom

What will our sessions look like?

30 minutes of coaching, followed by 30 minutes of personal training

How long is the commitment?

A minimum of 12 weeks, with an option to extend

Options

1x/Wk for 3mo

$300/mo, $900 total

Want a gentle entrance into Intuitive Fitness?

One hour-long session a week, 12 sessions total

2x/Wk for 3mo

$433/mo; $1300 total

Committed to moving more?

One hour-long session a week, 12 sessions total

-and-

A second 30 minute personal training session per week, 12 additional half-hour sessions total

What you'll get:

You don’t want...

What you really want to know is...

This is the work I do with my 1:1 Intuitive Fitness Coaching clients, and it’s the reason my clients are able to find fitness that fits for them–and gets them unstuck and feeling great about movement, even after just one session!

"The most valuable aspect of the program is the coaching..."

The personal training is great, and I LOVE how you explain things.

The coaching is unique, applicable to SO MUCH MORE than movement & eating, and incredibly life changing, extending beyond fitness.

The personal training is accessible & meets you where you are. I cannot recommend Deanna enough.
Sam

"I knew just losing weight wouldn’t give me the sustained self-love I needed..."

I had lost plenty of weight before and I remembered still frowning when I looked in the mirror.

Then I researched nutritionists, and not only could I not afford them, but I felt like that was not getting to the deeper root of this self-loathing feelings.

Finally, I found you! I saw your program as a chance to reflect on how I could appreciate myself at any size all while incorporating learning about my relationship with food and movement.
Rhea

You want to find fitness that fits for you, so you can feel

strong, confident, & liberated in your body.

That is what we will do together with

Intuitive Fitness Coaching

50% exercise

50% coaching

100% different

My name is
Deanna Beaton (she/her)

Body Neutral Personal Trainer and Online Health Coach for Women & Non-Binary Folks

My approach to fitness is weight- & body-neutral, Health At Every Size-aligned, and focused on you as the expert of yourself. I believe that when we build trust in our own body, we take back the power to find how fitness fits best, in every phase of our life.

Change how you think, feel, and engage in movement NOW & IN THE FUTURE with the 3 Steps of Intuitive Fitness

Reframe

THE BRAIN STEP

Change your thoughts about fitness & health, worth, and responsibility and that WILL change how you engage with it. (cognitive triangle FTW!)

Reconnect

THE BODY STEP

Build trust, safety, awareness, and wisdom in your body, and you will be infinitely more likely to be able to discern what works for you. (We’re talking embodiment, babyyy!)

Reclaim

THE HEART STEP

You have the authority and power to live life on your terms, with your values front and center, with intention! That means no more falling for scare tactics & trends claiming to solve every health problem under the sun, and instead focusing on the simple, safe, do-able things that you know work for you.

Intuitive Fitness Coaching combines the expertise of a Certified Personal Trainer with the Body Acceptance of Health At Every Size®️ to help you find intuitive exercise and improve your body image in a…

Compassionate

Science-backed

Empowering

Sustainable

Healthy way!

FAQ

+It’s great for anyone who is new or returning to fitness…

But also for folks who exercise regularly, but feel like it’s just another chore, leaving you unfulfilled, or worse, like you’re only doing it to relieve guilt or fear.

+If you are used to marching to the beat of your own drummer…

Or if you’re ready to break out of the good girl/rule-follower mold and find what fits for you, even if it’s not what everyone else is doing.

+You’ve tackled Intuitive Eating, and you’re ready to expand that same approach to movement…

As well as anyone who knows fitness, food, and body image are all tied up together, and you don’t know where to start.

+Because a main cause of body image dissatisfaction comes from our patriarchal society, I work exclusively with women & non-binary folks.

My 10 Principles of Intuitive Movement were inspired by the 10 Principles of Intuitive Eating, and work hand-in-hand with them.

So if you’ve tackled Intuitive Eating, and you’re ready to expand that same approach to movement…

Or if you know fitness, food, and body image are all tied up together, and you don’t know where to start, Intuitive Fitness Coaching might be the right fit for you.

Everything is online, so you can sign up to work with me from anywhere in the world. (Although scheduling our live coaching sessions might get tricky if you’re very far from the Central Time Zone.)

I totally get it. Pretty much everything in the world tells us that is the ultimate solution to most every problem. I am a non-diet personal trainer, so I cannot and will not help you lose weight. 

If you’re onboard with the concept of non-diet, but it feels sort of scary and you just have no idea how to go about living in a non-diet way, I can help with that. I would ask that you think of this program as an experiment where the desire for weight loss cannot be a variable to account for. So I’m not asking you to give it up forever, just for our 3 months together. I believe that after our time together, you will see why the desire to lose weight is based in bad science, shame, & oppression, and is actually holding you back from adopting true health-promoting behaviors, which is what truly will help you live a fun and fulfilling life–on your own terms.

If you aren’t sure that you can set aside the desire to lose weight for 3 months, I would ask that you look back on my content about weight, fatphobia, and Health At Every Size to get more information about why attempting weight loss isn’t useful, and hold off on signing up until you are ready. No judgment at all. We all learn at our own pace, and you’re the expert of you.

This program is not for you if you:

  • Are a man.
  • Want to lose weight.
  • Are currently struggling with an eating disorder.
  • Are racist, sexist, homophobic, anti-vaxx, a TERF, or a Nazi. 
  • Can’t handle cuss words or adult topics.
  • Are looking for a guru to put on a pedestal.
  • Have been advised by a doctor to not engage in physical activity.

Great! E-mail me at Info@DeannaBeaton.com and I will get back to you ASAP.