Deanna Beaton Intuitive Fitness Coaching Logo, intuitive fitness and body image coaching.

Find what moves you.

A 12-week, 1-on-1 fitness coaching program for women & enby folks who are ready to finally build consistent, sustainable movement that fits your real life — without shame, punishment, body-fixing, or making fitness your whole personality.

Part coaching.

Part movement.

Fully built around you.

Training for the marathon of life

For women & non-binary folks who want to get stronger
without letting fitness shrink, shame, or consume their life.

 

I help clients make fitness safe enough, flexible enough, and doable enough to keep coming back.

Fitness Without Judgment

So you can go from…

Being stuck in the start/stop cycle of fitness...

Going hard for a few weeks, then stopping altogether when life catches back up with you…
...to consistently moving your body through all of life’s ebbs & flows--making you feel better in the process.

Discouraged by feeling out of shape, excluded, or shamed in other fitness environments…

To feeling proud knowing your body is celebrated, your voice is heard, and your worth is undeniable...
...no matter your health, size, or fitness, so you can build your health in a fun & loving way--on your terms.

Feeling like nothing you try makes a difference...

Besides, none of what you do is enough anyway…
to feeling confident that your efforts are making progress towards your goal--because you can feel & measure it every time you move.

Berating yourself about not being “disciplined” enough...

Not being able to “make time” or “find the motivation” to workout...
...to having compassion for yourself as you identify the real barriers you’re facing and finding real solutions to move your body more--shame, blame, and guilt free.

“Nothing seems to stick…”

How many times have you said…

💬“I WANT to want to workout.”

💬“Once I start exercising, I like it, but I can’t seem to get myself started.”

💬“Last time I started working out, I went too hard, and now I’m afraid of injuring myself again.”

💬“I start with a lot of excitement, but 3 days in, all my motivation is gone, and I don’t exercise again for weeks, months, or years.”

Nothing seems to stick–no matter how much you want it.

But it’s not your fault…

Regular personal training & workout programs simply aren’t built

to help you go the distance.

Movement That Makes You FEEL GOOD.

What if you…

🥰

Could feel better in your body EVERY time you move it--no scales, tape measures, or before-&-after-photos allowed!?

Knew how to find time & energy for movement--even when feeling “Meh” is the best you can muster?

📏

Had a way to measure your fitness success today instead of 3 months from now?

👷

Were able to build a habit & stick with it--even when you don’t feel like it… without being hard on yourself?

A fat woman holding a plank with her feet on an inflatable exercise ball — intuitive fitness and core strength in action.

You want the expertise and accountability of a 

personal trainer,

But you also know you need

something different.

“It was honestly the best fitness based experience of my life…”

As a fat woman with asthma, adhd, depression, anxiety, and chronic knee problems, I never thought I'd enjoy working out with anyone let alone working out with myself. I can truly say that my relationship with fitness and my body has changed significantly for the better since working with Deanna.

Through her methods of coaching and communication before we even worked out I was able to actually figure out what felt good. Instead of trying to sweat, hit a certain loss of calories, or work out because of shame I was finally working out to feel good."
Chelsea May
The Elite Everyday Athlete through time — a powerlifter in competition and a sculpted woman in motion, both carrying heavy things with purpose.
A figure in purple moves confidently through ancient columns — strength, play, and power that doesn’t ask permission.

“It makes me realize that I like to move my body…”

I love having some easy to pick up workouts to do. My body feels good while I am doing them and after I am done. Within the workout, I can sense and feel your gentleness and encouragement to do what I want to do. I feel really good to be in a place where I can be out of judgment and into noticing.

Deanna is supportive. She understands “No” and she understands how to really celebrate a person. And talk about gentleness! She’s a super safe person to be a human with. She’s also just so cool."
Amy
Imagine...
🤸

Feeling *gasp* excited about working out, because you have fun & empowering options for every occasion that make you feel good, no matter your mood.

🔥

Being able to turn on your motivation to exercise in 2 minutes, so that you can become the person who knows how to follow through & start making progress toward your goals.

🙉

Confidently ignoring the health & fitness influencers & their (expensive) magic supplements, because you’re immune to “not-good-enough” bro marketing & Goop gal gimmicks.

Most personal trainers are only focused on the action part of the fitness journey:
DO the crunches.
RUN the miles.
SQUAT the barbell.

So when life starts life-ing and personal training has to take a backseat…

that’s as far as a regular personal trainer can go.

But to… 

  • make exercise a habit, 
  • learn to like working out, or 
  • experience all the benefits of fitness… 
 

you have to go deeper than actions.

When you recognize that your actions are happening
because of what’s happening in your mind...
the training can and does keep going,
even when you’re not DOING the exercise actions!

Cognitive Behavioral Coaching is an evidence-based approach “that applies behavioral science to help clients improve their well-being and performance.”

AKA It completely transforms your relationship with fitness, so that you can STOP

  • spinning your wheels,
  • burning out trying the same approach to fitness again & again, and
  • finally stop blaming yourself for none of it sticking!

That is what we will do together with Intuitive Fitness Coaching.

Part coaching.

Part movement.

Fully built around you.

Let's face it...

The usual fitness advice was not built for your real life.

 

It was built around a narrow idea of whose body, schedule, energy, resources, and goals get treated as “normal” — then sold to everyone else as discipline.

 

So when that version of fitness doesn’t fit your actual life, it can start to feel impossible to get started, stay consistent, or trust yourself to return.

You do not need to become a different kind of person to “finally stick with fitness.”

You do not need more shame.
You do not need stricter rules.
You do not need to override your body and call it discipline.

You need a way of moving that actually belongs to you.

 

That is what it means to become an Intuitive Mover: building movement from body trust, flexible structure, and real-life consistency — not punishment, perfection, or someone else’s rules.

It's time to redefine
what fitness looks like.

An

Intuitive Mover is...

An infographic illustrating how to build resilience through intuitive fitness and mindset coaching.

Resilient

Progress is not linear — and your movement practice doesn’t have to fall apart every time life gets messy.

Resilience means learning how to adjust, return, and keep building without turning every hard week into proof that you’ve failed.

An infographic showing how embracing imperfection leads to more consistency over time — a key mindset in intuitive fitness coaching.

Imperfect

Small, imperfect actions build more consistency than huge efforts that leave you drained, burnt out, and out of the game for weeks or months.

Every doable action becomes evidence that you can trust yourself to keep going.

An infographic showing how action leads to learning, which builds confidence — a core mindset in intuitive fitness coaching.

Confident

Confidence does not come from always knowing the “right” choice or never doubting yourself.

It grows through practice, feedback, and learning to trust yourself to choose, adapt, and keep going.

Intuitive Fitness Coaching

Part coaching.

Part movement.

Fully built around you.

If you’re ready to stop starting over and start building movement you can actually trust, let’s get started today.

Deanna Beaton Intuitive Fitness Coaching Logo, intuitive fitness and body image coaching.

This is for women & non-binary folks who...

  • Want to build consistent, sustainable movement without shame, punishment, or body-fixing

 

  • Are ready to untangle movement from food rules, guilt, and “earning it” logic

 

  • Want to build body trust and self-respect without making your appearance the project

When you realize:

  • How you feel in your body matters more than how your body looks

 

  • Movement is here to support your current and future life — not prove your worth, earn your food, or put your life on pause until your body changes

 

  • Life is too short to waste it hating the only body you’ve got — and your body image does not have to be “fixed” before you start building a life that feels like yours

BUILD MOVEMENT DIFFERENTLY.

A collage featuring Billie Jean King, Bobby Riggs, and a Medusa bust — blending sports history with feminist symbolism and power.
This is NOT for you if you are:
  • Committed to dieting or striving for aesthetic body goals–no shame, but it’s not a good fit 🫶

 

  • Racist, sexist, homophobic, transphobic, or just generally bigoted & hateful–all the shame intended 😚

 

  • In an active eating disorder or are harming yourself–let’s get you the love & support you need first ❤️‍🩹

 

  • A cis man–love ya, but I’m not your gal 💔

Intuitive Fitness Coaching

Part coaching. Part movement. Fully built around you.

Intuitive Fitness Coaching is one flexible container for building consistent, sustainable movement that fits your real life. Some sessions include personal training. Some sessions are more focused on coaching, planning, reflection, body trust, or untangling shame and all-or-nothing patterns around movement.

 

Movement is included when it supports the work — not forced when it doesn’t.

 

The goal is not to follow a perfect plan. The goal is to build a relationship with movement you can actually trust.

What is it?

1-on-1 coaching & personal training via Zoom

What will our sessions look like?

Each session is 60 minutes and may include coaching, personal training, movement practice, planning, or reflection depending on what supports your consistency that week.

How long is the commitment?

A minimum of 12 weeks, with an option to extend

Options

1x/Wk for 3mo

$300/mo, $900 total

Best for folks who:
Want the core weekly coaching container to build consistent, sustainable movement with support that adapts to what they need.

 

Includes:
1 weekly 60-minute Intuitive Fitness Coaching session

 

Total: 12 full sessions over 12 weeks.

2x/Wk for 3mo

$433/mo; $1300 total

Best for folks who:
Want the weekly coaching container plus extra movement support, accountability, and a dedicated personal training session each week.

 

Includes:
1 weekly 60-minute Intuitive Fitness Coaching session
+ 1 weekly 30-minute personal training / movement session

 

Total: 12 full sessions + 12 half-hour sessions over 12 weeks.

What you'll get:

You don’t want...

What you really want to know is...

This is the work I do with my 1:1 Intuitive Fitness Coaching clients, and it’s the reason my clients are able to find fitness that fits for them–and gets them unstuck and feeling great about movement, even after just one session!

The U.S. Women’s Soccer Team in the 90s celebrating a win — collective joy, power, and proof that strong doesn’t have to mean solo.

"The most valuable aspect of the program is the coaching..."

The personal training is great, and I LOVE how you explain things.

The coaching is unique, applicable to SO MUCH MORE than movement & eating, and incredibly life changing, extending beyond fitness.

The personal training is accessible & meets you where you are. I cannot recommend Deanna enough."
Sam

"I knew just losing weight wouldn’t give me the sustained self-love I needed..."

I had lost plenty of weight before and I remembered still frowning when I looked in the mirror.

Then I researched nutritionists, and not only could I not afford them, but I felt like that was not getting to the deeper root of this self-loathing feelings.

Finally, I found you! I saw your program as a chance to reflect on how I could appreciate myself at any size all while incorporating learning about my relationship with food and movement."
Rhea
Boxing as rebellion: a joyful, powerful woman in motion, proving that fit has no size.

You want fitness to feel

safe enough,
flexible enough, and
doable enough to keep coming back

so movement can become a steady part of your life, not another place to prove yourself.

Deanna Beaton standing in front of a Chicago bookstore — intuitive movement coach helping clients feel strong and capable in their bodies

My name is
Deanna Beaton (she/her)

Body Neutral Personal Trainer and Online Health Coach for Women & Non-Binary Folks

My approach to fitness is weight- & body-neutral, Health At Every Size-aligned, and focused on you as the expert of yourself. I believe that when we build trust in our own body, we take back the power to find how fitness fits best, in every phase of our life.

The Elite Everyday Athlete Framework

The 3-step Intuitive Fitness process that helps you Reframe, Reconnect, and Reclaim movement on your own terms.

A woman in a fat body flexing her biceps and smiling — celebrating body confidence and intuitive fitness.

Reframe

THE BRAIN STEP

Unlearn the shame, rules, body-fixing beliefs, and “perfect plan” fantasies that made fitness feel like something you had to earn, prove, or perform.

A collage of Babe Didrikson Zaharias and the goddess Athena, both holding spears — a visual celebration of female strength, sport, and timeless power.

Reconnect

THE BODY STEP

Learn how to listen to your body, notice your capacity, and use your real-life feedback instead of overriding yourself in the name of “discipline.”

A collage of Imane Khelif mid-boxing — celebrating queer strength, resistance, and the power of movement to defy gendered expectations.

Reclaim

THE HEART STEP

Build consistent, sustainable movement rooted in trust, flexibility, and your own authority — not shame, punishment, or someone else’s rules.

Intuitive Fitness Coaching combines 

the expertise of a Certified Personal Trainer 

with the Body Acceptance of Health At Every Size®️ 

to help you find intuitive exercise and improve your body image in a…

Compassionate

Science-backed

Empowering

Sustainable

Healthy way!

FAQ

+It’s great for anyone who is new or returning to fitness…

But also for folks who exercise regularly, but feel like it’s just another chore, leaving you unfulfilled, or worse, like you’re only doing it to relieve guilt or fear.

+If you are used to marching to the beat of your own drummer…

Or if you’re ready to break out of the good girl/rule-follower mold and find what fits for you, even if it’s not what everyone else is doing.

+You’ve tackled Intuitive Eating, and you’re ready to expand that same approach to movement…

As well as anyone who knows fitness, food, and body image are all tied up together, and you don’t know where to start.

+Because a main cause of body image dissatisfaction comes from our patriarchal society, I work exclusively with women & non-binary folks.

My 10 Principles of Intuitive Movement were inspired by the 10 Principles of Intuitive Eating, and work hand-in-hand with them.

So if you’ve tackled Intuitive Eating, and you’re ready to expand that same approach to movement…

Or if you know fitness, food, and body image are all tied up together, and you don’t know where to start, Intuitive Fitness Coaching might be the right fit for you.

Everything is online, so you can sign up to work with me from anywhere in the world. (Although scheduling our live coaching sessions might get tricky if you’re very far from the Central Time Zone.)

I totally get it. Pretty much everything in the world tells us that is the ultimate solution to most every problem. I am a non-diet personal trainer, so I cannot and will not help you lose weight. 

If you’re onboard with the concept of non-diet, but it feels sort of scary and you just have no idea how to go about living in a non-diet way, I can help with that. I would ask that you think of this program as an experiment where the desire for weight loss cannot be a variable to account for. So I’m not asking you to give it up forever, just for our 3 months together. I believe that after our time together, you will see why the desire to lose weight is based in bad science, shame, & oppression, and is actually holding you back from adopting true health-promoting behaviors, which is what truly will help you live a fun and fulfilling life–on your own terms.

If you aren’t sure that you can set aside the desire to lose weight for 3 months, I would ask that you look back on my content about weight, fatphobia, and Health At Every Size to get more information about why attempting weight loss isn’t useful, and hold off on signing up until you are ready. No judgment at all. We all learn at our own pace, and you’re the expert of you.

This program is not for you if you:

  • Are a man.
  • Want to lose weight.
  • Are currently struggling with an eating disorder.
  • Are racist, sexist, homophobic, anti-vaxx, a TERF, or a Nazi. 
  • Can’t handle cuss words or adult topics.
  • Are looking for a guru to put on a pedestal.
  • Have been advised by a doctor to not engage in physical activity.

Great! E-mail me at [email protected] and I will get back to you ASAP.