Why You Deserve a Feel-Good Fitness Coach (and Not a Drill Sergeant)

Sha’Carri Richardson layered with running shoes in a collage — movement as self-expression, rebellion, and radical joy.

Ready to FEEL GOOD about fitness?!?!

“Fitness isn’t any funnnnn!!!!!”

-You, probably

 

And guess what?
💥 You’re right. 💥

 

What we’ve been taught about exercise is gross and terrible.
You can thank Toxic Fitness Culture for that.

 

You know the drill:

  • Start a new program ✨super✨ motivated… and then can’t stick to it past week two.

  • Beat yourself up for skipping workouts during the holidays, even though you’re maxed out.

  • Drag yourself to the gym, overdo it, and spend days recovering while feeling like you’ve “fallen behind.”

  • Plan to start Monday morning… and then hit snooze (again).

Low-key dread the workout you swore you’d do, but somehow find yourself deep-cleaning the fridge instead.

💬 “What’s wrong with me? I know working out is good for me! I just can’t seem to stay consistent…”

👉 Research shows that about half of people who begin exercise programs drop out within a few months.

Source: Promoting Adherence to Physical Activity Advice (Physio-Pedia)

 

There’s nothing wrong with you.
You just haven’t had a feel good fitness coach in your corner.

 

Let’s change that.


Table of Contents


What Is a Feel-Good Fitness Coach?

 

A feel-good fitness coach helps you move your body in a way that actually feels good — not like punishment, not like a test, and definitely not like you’re failing if you don’t “crush it” every day.

We’re not chasing perfection here.
We’re building momentum, consistency, and trust — without the toxic pressure.

As your coach, I treat you like the Elite Everyday Athlete you are. Whether you’re lifting groceries, chasing toddlers, recovering from burnout, or just trying to make it to your next Zoom call without neck pain — your body is working hard. You deserve support that honors that.

I’m not here to micromanage your reps or shame your food choices.
I’m here to help you build a movement practice that meets you where you are — and that you might even (gasp) look forward to.

🧠 Mindset Shift: 👉 Behavior change models explain that feelings of autonomy and personal relevance are core predictors of long-term habit formation. — Transtheoretical Model (Stages of Change)

The Problem Isn’t You. It’s Toxic Fitness Culture.

 

Toxic Fitness Culture teaches us that:

  • Workouts only count if they leave you sore or soaked in sweat

  • You should be able to “push through” no matter what

  • Rest is lazy

  • Fitness is about changing how you look — not how you feel

 

And if you don’t follow those rules to the letter?

😬 You end up in that messy cycle of guilt, overdoing it, falling off, and starting over.

Fitness starts to feel like a job you’re bad at.

 

But here’s the truth:
You’re not bad at fitness. Fitness has been bad to you.

Burnout research shows that chronic pressure, lack of autonomy, and unrealistic expectations don’t build resilience — they erode it. This is exactly what shame-based fitness culture does over time.

Source: Christina Maslach — Burnout Research
Harvard Business Review


How a Feel Good Fitness Coach Does It Differently

 

I approach movement through three powerful, supportive pillars:

 

 Intuitive Movement

 

You don’t need to be more disciplined.
You need workouts that don’t make you want to hide under a blanket.

 

We’ll help you:

  • Find movement that feels energizing, not exhausting

  • Create consistency by listening to your body instead of fighting it

  • Feel strong, mobile, and connected to yourself

Spoiler: If you’re skipping the gym to color-code your spice rack, it’s not a discipline issue — it’s a misalignment issue. Let’s find movement you’d never ghost.

 

Behavioral scientist Dr. Michelle Segar’s research shows that movement actually sticks when it’s framed as a source of enjoyment and quality of life — not obligation or self-control.

Source: Michelle Segar, PhD — Why Willpower Fails
The Joy Choice

Intuitive Eating

 

If you’ve ever thought, “I don’t deserve to eat that because I skipped my workout,” please know — you’ve been lied to.

 

Here’s what we actually do:

  • Untangle your relationship with food from your relationship with movement

  • Break out of the guilt–restriction–binge cycle

  • Learn to eat in ways that support your energy, mood, and performance

You don’t need more willpower.
You need permission to trust your body again.

 

👉 Intuitive eating is a weight-neutral, evidence-based eating framework developed by dietitians that supports psychological well-being and reduces disordered eating.

Source: Intuitive Eating — definition & research overview
IntuitiveEating.org

Body Image Coaching

 

You don’t have to love your body to treat it with care.
You just need to stop fighting it long enough to listen.

 

Together, we:

  • Dismantle the belief that your body is a “before” project

  • Build body neutrality — a mindset where respect and support come first

  • Reclaim movement as a source of joy and confidence

Let me say this louder: You don’t have to earn your rest, your food, or your self-respect.
You are allowed to feel good now.

 

A systematic review on intuitive eating shows robust associations between tuning into internal cues, improved body satisfaction, and psychological well-being — underlining that care and respect matter more than external appearance standards.

Source: PubMed Central (PMC)
Systematic Review on Intuitive Eating


Why This Works (When Other Approaches Don’t)

 

Because we’re not playing by the old rules.

 

Instead of forcing yourself through rigid, unsustainable programs, we create a path that’s:

  • Compassionate AND consistent

  • Flexible AND grounded

  • Empowering AND practical

My clients don’t just do workouts — they become athletes in their own lives.

 

They learn how to:

  • Move in ways that support their nervous system (not fry it)

  • Make space for movement even on the busiest weeks

  • Come back to fitness over and over again — not out of shame, but out of self-respect

 

Research on exercise adherence consistently shows that people are more likely to stick with movement long-term when it supports autonomy, enjoyment, and personal relevance — rather than relying on rigid prescriptions, external pressure, or willpower alone.

Source: Teixeira et al. (2012), Exercise, physical activity, and self-determination theory: A systematic review
International Journal of Behavioral Nutrition and Physical Activity


What Real Progress Looks Like

 

✨ You stop dreading workouts
✨ You move more because it feels good — not because you “have to”
✨ You trust your body to tell you what it needs
✨ You show up, imperfectly but consistently
✨ You finally feel like movement belongs to you

 

No weigh-ins.
No bootcamps.
No before-and-after nonsense.

 

Just you, getting stronger in every sense of the word.

 

According to the CDC, regular physical activity improves mental health, mobility, and long-term health outcomeseven when body weight doesn’t change at all.

Source: CDC — Benefits of Physical Activity
Centers for Disease Control and Prevention


Ready to Work With a Feel Good Fitness Coach?

 

Getting sweaty can be good for you.
But you’re allowed to want it to feel good, too.

 

The old way? It’s unsustainable, unkind, and unworthy of you.
The new way? It starts right here.

 

With support.
With fun.
With a feel good fitness coach who believes you don’t need fixing — just a way forward that actually fits.

 

I offer:

 

All designed for women and non-binary folks who are tired of the pressure, done with the shame, and ready to come home to their bodies.

 

Whether you’re:

  • Trying to be more consistent

  • Rebuilding your relationship with movement after burnout

  • Or just trying to move without crying or quitting…

 

You’re in the right place.

 

Let’s find your fun.
Let’s build your strength.
Let’s redefine fitness on your terms.

Let’s make fitness feel like you.

 

🌱 If you want personalized support:

👉 [Work with a feel-good fitness coach]
Book a FREE 30min Consultation Call to explore intuitive fitness coaching for women and non-binary folks — grounded in autonomy, body trust, and consistency without punishment.

 

This is for you if you want guidance, accountability, and support that actually adapts to your real life.

 


💬 If you want coaching without workouts:

👉 [Explore Movement Mindset Coaching]
Theis option focuses on unlearning toxic fitness rules, rebuilding trust with your body, and creating a movement relationship that doesn’t fall apart the moment life gets busy.

 

Perfect if you want deep mindset work without a traditional training program.

 


🔍 If you’re curious but not ready to commit:

👉 [Start gently with the “Why You Hate Fitness” Workshop]
This low-pressure workshop helps you understand why fitness has felt so hard — and why it was never a motivation or discipline problem in the first place.

 

You’ll walk away with clarity, relief, and a totally different lens on movement — even if you don’t change a single workout yet.

 

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