You’ve tried playing by the rules of fitness.

But they were never written for you.

You’ve gone hard.

Burned out.

Tried to fit your life into someone else’s “health plan.”


And deep down, you know—it’s not you that’s broken.

It’s the whole damn system.

about Me

HELLO!

I’m Deanna Beaton (she/her)

 

Fat. Queer. Asthmatic. Arthritic.
NASM Certified Personal Trainer. Intuitive Eating Coach. Body Image Coach.

 

Despite what society tells you:
Fat people move. Fat people train. Fat people belong in fitness.

 

So I built the training program I wish I had found. One that centers people like me—and people like you.

When you stop trying to fix your body —and start trusting it— fitness becomes yours again.

size inclusive fitness specialist, closing the gap, trained by SITA
National Academy of Sports Medicine Certified
Girls Gone Strong Certified Pre- and Postnatal Coach
Health Coach, Certified Coach, Non Diet Professional
Eating Coach, Certified Coach, Non Diet Professional
Body Image Coach, Certified Coach, Non Diet Professional
Cognitive Behavioral Coach, Certified Coach, Non Diet Professional

Why I Started Intuitive Fitness

I grew up playing sports. Even into adulthood, I’ve been in beer-drinking sports rec leagues. I’ve worked in and around gyms for nearly a decade (mostly aquatics🌊), usually in positions of leadership, training, and coaching. 

My entire life, I haven’t had just one foot in the fitness industry… I’ve had one whole fat body in it.

And here’s what I’ve learned:

 

Movement...

It feels good—and that’s enough.

It can Be for you too!

Builds my strength

Helps me sleep

Boosts my mood

Makes me feel powerful

Releases tension

Reminds me I’m alive

"Through [Deanna’s] methods of coaching...

I was able to actually figure out what felt good.

 

Instead of trying to sweat, hit a certain loss of calories, or work out because of shame, I was finally working out to feel good. To feel relaxed even, which was really weird for me at first…

 

I can truly say that my relationship with fitness and my body has changed significantly for the better since working with Deanna.

 

-Chelsea May

Values I live by

Size Inclusive Personal Trainer

💪

LGBTQIA+ Owned

🏳️‍🌈

Health At Every Size®️ Aligned

💞

Anti-Oppression

My Journey to Intuitive Fitness

Picture it. Chicago. April 2020. (No, this isn’t Sophia Petrillo’s story. It’s mine.)

 

I had been locked in my tiny apartment for three weeks.


No movement. No fresh air. No end in sight.


My brain? Frazzled. 

My body? Achy and stuck. 

My spirit? Just about gone.

 

Something had to give. 

Like, yesterday.

 

I knew movement could help
—just a little—
so I tried to find exercises I could do…

Exercises I could do:

  • in a tiny space, 
  • with little to no equipment, 
  • that was do-able for my very out-of-practice body, and
  • completely ravaged nervous system. 

Key word: TRYING. 

 

What I found was… just not it. 

 

Everything was focused on fat burning, tummy toning, calorie scorching, booty blasting bullshit.

 

DID THEY NOT UNDERSTAND THE CIRCUMSTANCES WE WERE IN?!


THE ENTIRE FUCKING WORLD IS FIGHTING FOR OUR LIVES!
I DO NOT CARE ABOUT LOVE HANDLES, YOU DIPSHIT!

But my body was NOT the problem here.

Neither was my (in)ability to go harder. 

Nor was my complete dis-interest in pushing through. 

In fact… maybe… it NEVER WAS?!

I realized that if I just kept looking to regular fitness advice, I would keep…

  • getting judged, blamed, and shamed, 
  • finding myself stuck in the on/off cycle of going hard, and 
  • burning out. 

 

Like so many of us, I had spent my life trying to play by the health and fitness rules only to realize it really wasn’t aging well. 

 

Nor was it very flexible in times of crisis. 

 

Right then, I had an epiphany:

 

If I wanted to make movement a feasible part of my life for the rest of my life, I couldn’t keep playing by regular fitness advice. 

 

I’d have to deviate.

 

In that moment, I said:

“F^CK IT!
I’LL DO IT MYSELF!”

Deanna Beaton sparkly Intuitive Fitness Coach

I took everything I knew from a lifetime in sports, coaching, and gym leadership, and I rebuilt fitness from the ground up.

That’s how
Deanna Beaton Intuitive Fitness
was born.

In 2021, I became a NASM Certified Personal Trainer and launched Deanna Beaton Intuitive Fitness to help women & enby folks experience fitness on their terms.

so let me ask you...

How has traditional fitness aged for you?

Is it flexible in times of crisis (which is somehow just all of the time, now)?

Has it ever been accessible or sustainable for you?

Can you keep doing what you’ve been doing… for the rest of your life?

Could movement help—even just a little—right now?

Is it time for you to deviate?

Are you ready to say "f^ck it!" to toxic fitness culture?

If so... WELCOME!

You're in the right place.

Let’s find a way of moving, eating, and existing that feels like home.


That helps you show up—exactly as you are—and maybe even have fun doing it.

Deanna Beaton NASM CPT with pink hair

"Deanna is supportive...

 

She understands “No” and she understands how to really celebrate a person.

 

And talk about gentleness! She’s a super safe person to be a human with. She’s also just so cool.

 

-Amy

What I do

(and why it’s different)

Intuitive Movement

💪
  • ✓ Personalized workouts
  • ✓ Size-inclusive approach
  • ✓ Fun & sustainable

Intuitive Eating

🍴
  • ✓ Food freedom without counting
  • ✓ Emotional eating support
  • ✓ Heal relationship with food

Body Image

🪞
  • ✓ Confidence at any size
  • ✓ Self-compassion tools
  • ✓ Challenge beauty standards

🧭 My Coaching Is About…

💡 What We Focus On...

I coach for:
capability.
Confidence.
Agency.
Pleasure.

I coach so that you get to decide what health and fitness look like—for every phase of your life.

Not sure which kind of coaching is best for you?

"Deanna helped me love myself deeper...

…eat without shame, and move my body with more compassion.

 

The work you do with Intuit is no yo-yo diet—it’s a lifelong shift in perspective that will motivate you to be appreciate yourself through every season of your life.”

 

-Rhea

Random Facts About Me

👑🐝

Obsessed with Beyoncé

🥈

I was on a local trivia game show in high school & I came in 2nd

💃

RuPaul's Drag Race super fan (& of all drag, really #SupportLocalDrag #ProtectQueerArt 🏳️‍⚧️)

Deanna Beaton Intuitive Fitness drinking coffee

😆

I moved to Chicago to pursue my lifelong dream of doing comedy (Improv, stand up, sketch, acting, writing, you name it, I did it!)

🎃🍂

Basic fall bitch, through and through!

😎🏙️

Summertime Chi is the BEST

Intuitive Fitness

FIND WHAT MOVES YOU.

Online Personal Trainer & Health Coach for Women & Enbys ♀️🏳️‍🌈🏳️‍⚧️

Intuitive Fitness is coaching that helps elite atheleisurewear-ers learn to like your health & fitness journey, feel unshakeable confidence in your body, & build strength & power to create the life of your dreams.